Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise. The Ralph Lauren brand has always been synonymous with high-quality American apparel. It started out with making rags into ties, which makes the fashion and lifestyle label a true rags-to-riches American Dream personified.
A combination of rich American heritage, exquisite craftsmanship, eye for detail and high levels of quality in crafting and executing a distinct brand universe has provided Ralph Lauren with a unique identity in the very competitive and ever-changing world of fashion and lifestyle.
In the 50 years since it was founded in 1967, Ralph Lauren has been credited with almost creating the quintessential American lifestyle. The brand has used classic designs as the core but has also evolved them in line with emerging trends.
Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in their dream.
Lauren is known for capitalizing on an aspirational style. His fashion is embraced by scores of consumers who prefer approachable looks.
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