Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada. It has become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries.
Prada represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands, it is capable of re-defining "the norm" and setting new trends.
Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exerts creativity in the development of fashionable designs and sophisticated fabrics
The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations and expects craftsmanship of the highest quality.
By combining an attention to detail and quality with cutting-edge styling, it aims to make each of our Prada designs one-of-a-kind.
Through her unconventional observation of society and her maverick ideas, Miuccia Prada defines a product culture based on a creativity that is in a constant state of evolution - a free unconstrained process that enhances the DNA of the brand ensuring uniqueness and exclusivity.
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