"Chetna Bagga" the label, is an attempt to treasure the medieval arts and crafts. Through their creations, they bring about a fusion of traditional Indian fabrics, weaves, embroideries, prints and art forms with contemporary design sensibilities.
They work with master weavers, NGOs, and cooperatives across India and promote their craft. It is their attempt to help save the dying traditions by encouraging quality craftsmanship to offer a product that keeps up with the sensibilities of an evolving society.
This eponymous label showcases designs that are a play in opulent fabrics and vintage constructions, a unison of ebullience and minimalism that offers ample room for self-expression. Our soulful creations are handcrafted for a generation of confident, self-assured women from all walks of urban life. Through our collections we aim at helping women reinvent themselves, lending a refreshing new definition and character to their style.